That’s the Scout motto. But it’s also good advice for businesses when it comes to communicating with the media during a crisis.
I have some firsthand experience in this area, having been the media go-to guy for a major race-sanctioning firm when a driver was critically injured, then died a day later. In fact, my way of handling that tragic situation — based on suggestions from one of my supervisors — was so efficient for both the media and the sanctioning body that the company rewrote its procedures based on what I had done.
I have developed a short seminar that can be presented to businesses. It includes a what-to-do and what-not-to-do handout sheet that can be filed, then reviewed and followed as needed in crisis situations.
And they will happen. It’s just a matter of time.